The History Of AtraXion

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  • 05-2020
    Takeover of Orion Automotive

    20 Years ago, Orion Automotive was founded by Ruud Vink.  As a supplier, we were closely involved in its establishment. Today, we are taking over this Dutch company. Orion is specialised in accessories for light commercial vehicles. Through the cooperation with AtraXion, Orion will also offer rims and tyres for vans in the future. We strongly believe in the future of the van as part of the mobility solution.

  • 10-2019
    New computer system and end of our retail acivity

    In order to support the growth of AtraXion we decide to invest in a new ICT system.  On October 1st the entire company,  including warehouse and accounting, switch to Odoo.


    This same day we sell off our retail outlet Soupape in Reet.  In the future we purely want to concentrate on our wholesale activities.


  • 06-2016
    Extra warehouse

    Extra 3000m2 of warehousing in the Industrieweg in Aartselaar.  This warehouse will host our bulk stock and will be used for loading and unloading container loads.

  • 10-2013
    New webshop
    Atraxion launches a complete new webshop, some key features: 1,8 million tyres +150.000 wheels. Search for more than 56.000 vehicles. 24h order processing DPD delivery and track&trace Possibility to pay online. New servers in a new datacenter.
  • 05-2012
    Opening SOUPAPE
    Atraxion is a wholesaler, that’s why we came up with a new retail concept to maintain contacts with the retail market:SOUPAPE - More than a tyre center.
  • 01-2011
    Gislaved
    The Swedish tyrebrand Gislaved, which is produced by Continental, is the perfect completion to our other housebrands: Maxxis, ITP, Black-Star and Falken.
  • 01-2010
    Start webshop
    Atraxion launches its own webshop and website, entirely intended to sell tyres, wheels and accessories in the B2B aftermarket.
  • 01-2010
    Atraxion introduces the German brand Platin.
    Atraxion becomes the official distributor of Platin, a German brand in TÜV-approved wheels.
  • 05-2008
    Opening party for the new buildings
    To inaugurate the new buildings, AtraXion invites its biggest clients and suppliers for a big opening party. An explosive music concert makes everybody dance for hours..
  • 09-2007
    Putting into use the new buildings
  • 12-2006
    Start of the constructions for new offices and warehouses
    Atraxion expands and starts the construction of 750 m2 of offices and 3000 m2 of warehouse.
  • 06-2006
    New corporate design
    Anneke Aerts draws the basis for Atraxion’s new corporate design. Thanks Anneke!
  • 01-2005
    Atraxion, thé 4×4 specialist
    Since the start of Atraxion, we elaborate our assortment in 4x4 accessories every year. Some famous brands we sell: Antec – Warn – ARB Old Man Emu – AVM – CARRYBOY
  • 07-2004
    Acquisition of TSW Belgium
    With Marc Berger, Atraxion becomes distributor of the great Italian designer brand MAK.
  • 08-2001
    Begin quad
    Atraxion starts selling quad accessories and begins with the importation of some famous brands like Carlisle, Maxxis and ITP.
  • 02-2001
    Start Maxxis import
    Next to the import of some famous tyrebrands like BF-Goodrich, Michelin, Toyo, Pirelli, Cooper, Continental, Vredestein and Yokohama, AtraXion starts the import of Maxxis and Cheng Shin.
  • 01-2000
    Buiding of new offices and warehouses
    Atraxion builds 50m2 of offices and 1000m2 of warehouse.
  • 08-1998
    Karin Mahieu joins the team
    Karin Mahieu joins the atraxion team. She’s responsible for the finances.
  • 07-1996
    Jan ♥ Karin
    Jan Van hoolst and Karin Mahieu are getting married.
  • 04-1996
    AtraXion moves
    ATRAXION moves from Hoboken to Onze-Lieve-Vrouw-Waver.
  • 04-1995
    Atraxion is born
    Jan Van hoolst sets up Atraxion. ATRAXION wholesale concentrates on the import of some established Tyre - Wheels - Accessories brands: Wheels:Excentric, Mangels, Smith's wheels. Accessories: Monsoon softtops & Cobra.