The History Of AtraXion
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05-2020Takeover of Orion Automotive
20 Years ago, Orion Automotive was founded by Ruud Vink. As a supplier, we were closely involved in its establishment. Today, we are taking over this Dutch company. Orion is specialised in accessories for light commercial vehicles. Through the cooperation with AtraXion, Orion will also offer rims and tyres for vans in the future. We strongly believe in the future of the van as part of the mobility solution.
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10-2019New computer system and end of our retail acivity
In order to support the growth of AtraXion we decide to invest in a new ICT system. On October 1st the entire company, including warehouse and accounting, switch to Odoo.
This same day we sell off our retail outlet Soupape in Reet. In the future we purely want to concentrate on our wholesale activities.
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06-2016Extra warehouse
Extra 3000m2 of warehousing in the Industrieweg in Aartselaar. This warehouse will host our bulk stock and will be used for loading and unloading container loads.
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10-2013New webshopAtraxion launches a complete new webshop, some key features: 1,8 million tyres +150.000 wheels. Search for more than 56.000 vehicles. 24h order processing DPD delivery and track&trace Possibility to pay online. New servers in a new datacenter.
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05-2012Opening SOUPAPEAtraxion is a wholesaler, that’s why we came up with a new retail concept to maintain contacts with the retail market:SOUPAPE - More than a tyre center.
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01-2011GislavedThe Swedish tyrebrand Gislaved, which is produced by Continental, is the perfect completion to our other housebrands: Maxxis, ITP, Black-Star and Falken.
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01-2010Start webshopAtraxion launches its own webshop and website, entirely intended to sell tyres, wheels and accessories in the B2B aftermarket.
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01-2010Atraxion introduces the German brand Platin.Atraxion becomes the official distributor of Platin, a German brand in TÜV-approved wheels.
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05-2008Opening party for the new buildingsTo inaugurate the new buildings, AtraXion invites its biggest clients and suppliers for a big opening party. An explosive music concert makes everybody dance for hours..
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09-2007Putting into use the new buildings
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12-2006Start of the constructions for new offices and warehousesAtraxion expands and starts the construction of 750 m2 of offices and 3000 m2 of warehouse.
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06-2006New corporate designAnneke Aerts draws the basis for Atraxion’s new corporate design. Thanks Anneke!
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01-2005Atraxion, thé 4×4 specialistSince the start of Atraxion, we elaborate our assortment in 4x4 accessories every year. Some famous brands we sell: Antec – Warn – ARB Old Man Emu – AVM – CARRYBOY
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07-2004Acquisition of TSW BelgiumWith Marc Berger, Atraxion becomes distributor of the great Italian designer brand MAK.
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08-2001Begin quadAtraxion starts selling quad accessories and begins with the importation of some famous brands like Carlisle, Maxxis and ITP.
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02-2001Start Maxxis importNext to the import of some famous tyrebrands like BF-Goodrich, Michelin, Toyo, Pirelli, Cooper, Continental, Vredestein and Yokohama, AtraXion starts the import of Maxxis and Cheng Shin.
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01-2000Buiding of new offices and warehousesAtraxion builds 50m2 of offices and 1000m2 of warehouse.
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08-1998Karin Mahieu joins the teamKarin Mahieu joins the atraxion team. She’s responsible for the finances.
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07-1996Jan ♥ KarinJan Van hoolst and Karin Mahieu are getting married.
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04-1996AtraXion movesATRAXION moves from Hoboken to Onze-Lieve-Vrouw-Waver.
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04-1995Atraxion is bornJan Van hoolst sets up Atraxion. ATRAXION wholesale concentrates on the import of some established Tyre - Wheels - Accessories brands: Wheels:Excentric, Mangels, Smith's wheels. Accessories: Monsoon softtops & Cobra.